52% of marketers believe that video is effective for brand awareness (WowMakers). Businesses on average are creating 18 videos a month.Businesses are increasingly trying to leverage the power of video and stay on the customer’s top of mind. The growth of video has opened up huge possibilities for businesses and marketers online. From recording vlogs and having video calls with friends and family, sharing our knowledge and know-how on YouTube, to using videos to promote our business online, videos have become an integral part of our digital lives. Video has definitely changed the way we communicate and express ourselves online. According to data, global consumer internet video traffic will account for a staggering 82% of all consumer Internet traffic by 2022. Everybody loves videos! They are an effective way to get your message across while acting as a great medium for entertainment.
